PRESS RELEASE 01/07/09 :  Cannes 2009: Top People, Campaigns and Agency Rankings (pdf format)

What is The Big Won?

The Big Won is a register of who's winning what at advertising awards shows around the world.
In 2008 we logged nearly 12,000 awards won by 1,702 different agencies at over 50 shows - with credits to over 22,000 different people.

Look at rankings to see the lists of the Top 50 agencies in the world by total creativity and by different media. Also, the Top 50 campaigns for print, poster, TV, direct marketing, digital, alternative media and integrated media. And the Top People too.

What's your position?
If you've won any awards yourself, why not see what your personal ranking is? To do this we need to know your name. Once you've submitted your details, as well as seeing where you come in the 2008 lists, you can keep an eye on your ranking in 2009.
As the year unfolds and we record all the awards being won, see how you (and your agency) rise or fall until the definitive, year-end Big Won tables are published.

Click here to set up a free account now.

Scoring points
The way it works is every award entered into the database is allocated points. But we give more points to a Gold at Cannes than to a Gold at the Creative Circle, for instance.

There are four tiers of awards shows.

Tier 1 is the global shows such as Cannes or (for DM) The Caples.
Tier 2 is for semi-global shows such as D&AD or The One Show.
Tier 3 is for regional shows, which would include FIAP, Golden Drum and EPICA, for instance.
Tier 4 comprises local shows - the BIG Awards in the UK, Creative Cicrcle in Denmark, les Cubes for direct marketing in France, etc etc.

The Won Report
The Big Won started out as The Won Report, looking only at direct marketing and digital awards. But as agencies have started creating work that spans different categories (or even ignores them) so we started looking at all awards across all media types.

The Won Report is still published each year specifically for direct marketers. www.wonreport.com carries the 2008 lists.

Get out of jail clause
The Big Won rankings of campaigns and agencies is as accurate as it is possible to be - but we rely on the information supplied to and published by the different awards organisations being accurate.

The rankings of Top People are less reliable.
That is because the same people are often given different titles for different shows.
Also, some shows do not publish the names of winning creatives. It has been especially hard to establish the names of winners in Latin American and Spanish shows. 

So, the People rankings are fuzzier than we would like.
In 2009 we will be making every effort to get better data.

Jobs
The Big Won is partnered by The Garden, one of London's most thoughtful recruitment agencies. Run by ex-DDB London top brass Alison Parker and Mark Rapley, The Garden can help you find a better job if you're looking- or, if you're recruiting, find better people.

www.thegardenpartnership.com

Who subscribes?
There are two kinds of subscriber

Bronze Subscribers - pay nothing. Just fill in the app form for your name to be recognised by the database.
It allows us to tell you your ranking - or give you the rankings of your friends.
It costs nothing and allows you access to all the topline information about who's winning what.

Silver Subscribers - get access to the entire database. This gives agency heads an inside view of their organisation. To find out more about how a Silver Sub can help managers manage and for a demo, contact patrick@thebigwon.com